Whitaker & Co
Krystle Simms Krystle Simms

Whitaker & Co

Service: Creative Direction, Brand Identity, Web Design and Development, Packaging

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Maven Theory
Krystle Simms Krystle Simms

Maven Theory

Client: Maven Theory

Services: Creative Direction, Brand Identity, Strategy, and Messaging, Web Design and Development (Squarespace/Shopify)

Objective: Maven Theory is a lifestyle brand that produces high-quality luxury fragrances inspired by sustainable travel. A percentage of each purchase goes to vetted, community-based organizations. Maven Theory wanted an elevated, warm, mystical presence. We were inspired by the desert sunshine with earthy, sandy tones, contrasted by rich, deep green and oxblood.

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