Lee Waters Design

LEE WATERS DESIGN

Client: Lee Waters Design, Interior Designer

Objective: A Brand Refresh—Contented Interiors into Lee Waters Design

Services: Creative Direction, Brand Design, Social Media Templates

Creative Direction for Brand Refresh

In collaboration with Lee, we created a brand design that is edgy, bold, and professional. Lee wanted to transform her brand to attract clients who align with her design philosophy—those who enjoy colorful, clean, and bold designs and love a little risk taking. To reflect this new era of LWD, we used earthy jewel tones and complemented them with electric colors to create a palette that is energizing yet balanced. The logo features shapes inspired by Lee's designs, reflecting her style, and a modern serif typeface that gives the brand a funky yet professional look.